Digital Marketing Campaign
Instrumental Sterile
Processing Institute (ISPI)
BHC Design was able to curate a 3-week campaign strategy to market the event. A combination of digital marketing materials were used for this campaign including an interactive flyer, organic social media ads and reposts for Instagram and Facebook, and a Push Email Campaign. A Content Scheduling Strategy was employed to gain as much awareness to this event as possible as well as track engagement. leading up
to the Open House.
Interactive Flyer
An Interactive one-page PDF was emailed to every registered student and ISPI’s entire newsletter list. There is a clickable hyperlink at the bottom of the flyer for anyone who received the flyer to register for the Open House with ease.
Interactive Flyer Layout
Print alternative example of the Interactive flyer.
Social Media
An organic branded graphic series was created for Instagram and Facebook along with copy to invite prospective students to learn about ISPI and sterile processing and their First Annual Open House.
Open House Instagram Carousel:
Organic Instagram Ad Graphic
Carousel Caption
“We’re the Instrumental Sterile Processing Institute and we’re hosting our first Open House Saturday, August 15. Meet our team and learn about our Sterile Processing classes. We’ll be doing demonstrations and Q&As. The first 5 to come to our open house, register and make their deposit will receive a 20% discount on the class for signing up in person. Click the link in our bio to register!”
Push Emails
Automated emails were scheduled to remind registered students a week prior, a day before and the day of the Open House event.