Branding & Packaging
Pretty Candles
Branded Visual Identity
Pretty Candles sells handmade gel wax candles. The new logo design is a minimal interpretation of the wax and flame. It’s inspired by the simple ingredients.
Logo System
Primary Logo
Secondary Logo
Submark Logo
Scent Logos
Packaging
Pretty Candles simple ingredients have inspired the packaging design. The boxes are two-piece rigid boxes made from recycled cardboard. The labels on the candles are transparent to highlight to color of the wax.
Front Label
Back Label
